>>67007365The full answer to this is far too long to expect anyone to read it. In short, the motivations and workloads completely vary between different companies and indies. I can give an indie's perspective.
Most indie chuubas do nearly nothing, because to them it's just a novel way to play video games and chat. They're not entertainers; they're the ones being entertained. They got a vtuber model like you can get a wood chipper and throw random stuff into it for shits and giggles.
But many who have an innate creative drive, or have aims of being a professional entertainer, really do spend insane amounts of time, effort, and money on it, and actually can't stop, because it's a genuine psychological need. It's a hilarious Catch 22 where the suffering is technically self-inflicted, but can't be stopped without inflicting even greater suffering.
So when I stay up to 5 am making all of my own assets, and producing and singing my own songs, and editing my own videos, yes it sucks, but that's on me and my brain. There's no good in complaining about it, but I think a lot of indies do because it's a ton of work that can't be seen, so it feels extremely fruitless and unappreciated at times, especially when you put in that much work, yet see no quantifiable forward momentum in metrics. But we both know that I'm going to do it again next week, because as I said, I can't stop.
All that said, this problem is fundamentally different from the fuckload of paperwork and meetings that apparently exist at Japanese corpos, which is a very different and maybe worse set of problems on top of the other one.