>>68938072>RPMRevenue Per Mille (RPM) is a metric that represents how much money you’ve earned per 1,000 video views. RPM is based on several revenue sources including: Ads, Channel memberships, YouTube Premium revenue, Super Chat, and Super Stickers.
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If your video is viewed 10 times, and 8 of those views contained ads, you would have 10 views and 8 estimated monetized playbacks. If one of those estimated monetized playbacks actually had 2 ads, you would have 9 ad impressions.
Not all views on YouTube have an ad. A view may not have an ad if:
The video is not advertiser-friendly.
Ads are turned off for that video.
There isn’t an ad available to show to that particular viewer. Advertisers can choose to target specific devices, demographics, and interests. Your viewer may not match this targeting. Learn more about available targeting methods for video ads.
A range of other factors, including the viewer’s geography, how recently they’ve seen an ad, whether they have a Premium subscription, and so on.
Because of these different views, you’ll likely have more views than estimated monetized playbacks.
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