>>69187198I work in comms for a living... not crisis PR per se, but the first line of defense for corpas who are trying to avoid saying dumb shit so they don't have to hire crisis PR. I've thought about this situation a lot, and there's basically only one way that all of Niji's behavior makes sense: they 100% misinterpreted the document that Doki's lawyer sent them documenting workplace conditions.
Think about it this way: after weeks of radio silence just letting Selen stew, they get a long document full of allegations of mismanagement and workplace harassment. Remember, we know that Niji already believes that Selen intends to release a tell-all statement about her experiences if she can't get a legal remedy, since they say in their termination notice "Moreover, Selen Tatsuki insisted that if the negotiations did not progress, she would proceed to release a statement regarding her claims to the public."
So Nijisanji sees this document about her experiences and freak the fuck out, thinking it's a draft of what she intends to publish. They throw together the termination notice they have on the back burner, add a bit about Selen blackmailing them with a statement, and hit publish. They also show it to the talent who were named in the document, since they think Selen is set to publish this and they don't want those livers to be blindsided by potential sensitive information being leaked. This explains why Elira, Vox, and Ike were permitted to see the document.
Doki sees them make this huge unforced error and just watches Nijisanji implode. Now that they've shot themselves in the foot making this premature measure she can take the high road (decide for yourself whether this was her intention before she saw Niji's statement). Management realizes they fucked up and misevaluated Selen's intentions, but they try to bait her into releasing this info anyways in a doomed attempt to regain the public's favor with the Elira stream that doubles down on the "this document was blackmail/a draft of her response to the termination" theory. Doki once again refuses to say anything and clarifies the intent of the document, leaving Niji in absolute shambles.
I feel pretty comfortable with this version of events, and my only question is whether Selen's explanations when she sent the personal document were ambigious, whether there was a mistake in translation, or whether Nijisanji adopted a wholly cynical interpretation of the document in order to try this defense in the court of public opinion and enlist their talent in the defamation of Doki.
