I don't keep up with all the info. It seems like everyone who is in the clique get in to niji and is managed by her. Shu isn't getting anything from her. She just let this dude come along and get Luxiem clout even though she controls Luxiem. He didn't even have to join the company. He must be the bofriend or someone she really crush on if he is the one she handed all those subs to for free, right?