>>7035757Hololive was carried by hilarious entertainers, branding and Chinese clipmonkeys. In contrast: niji didn't get chinks on board, nor did they provide anything new or exciting to EOPS, nor did they become widely beloved in japan.
Niji is a jack of all markets but they don't excel in any of them, in part because they didn't have any female streamers who're outright exceptional and memetic as entertainers.
And say what you will about the antis, but they were right to be entitled. Vtubers live and die based on relevance, and a zerg rush of translated clips is the best way to accomplish this so long as there's something clip worthy in the first place. Niji just doesn't have the algorithmic magic needed to rise up.
There's also one thing everyone forgets about: HOLOLIVE HAS A SCHEDULE AGGREGATOR WITH THUMBNAILS! Nijisanji content itself lacks adequate discoverability, leading to a ghettiization of their chubas' fanbases and widespread ignorance regarding which chubas are even worth watching based on someone's personal preferences. This is a huge buff that people always take for granted.