>>70889089>>70889900Most of Cover's own merch is made to order. Limited stuff sells out quickly, but it's usually limited for a sensible reason (like being hand signed and them not wanting to sign 20,000 cards).
With collabs it's usually the other party making the merch, so it may be Cover is setting their expectations too low, or they're just being conservative because they won't be able to sell any of it after the collab period ends.
I think the funniest example is still Toys Factory having to pause preorders of Suisei's album because they did it made to order but weren't sure if they could make enough of them.