To put the earlier discussion from the earlier threads to rest, companies are misguided and manipulated by organizations, foundations, and think-tanks with faulty data. Yes, women are responsible for more than 80% of consumer spending, but the way they calculate that is intellectually dishonest.
Women have a net negative fiscal impact, and significantly more debt than men. They consume considerably more, but it's primarily isolated to a)high interest debt/loan payments, b)cosmetics, c)clothing items, d)services.
Men are willing to spend considerably more for online services compared to women (an average of 2,314 versus an average of 740 U.S. dollars).
Every single company that pivoted in an attempt to appeal to that mythical 18-Trillion dollar female market has failed miserably. Women will not magically like your laptops if you paint them pink, they will magically like them if they are shilled on social media and a narrative is formed that they are cool and everyone likes them. Women are cattle.
Likewise, the fujoshis will only ever like the homofags you are shitting out if the social media astroturfing campaign succeeds and women believe it's cool to like them, and it provides them with social capital.
Covercorp should bunker up and stop trying to force it. JP is in a technical recession, and interest rates are sky-high. They cannot afford to brute force risky expansion.
Sources:
https://www.statista.com/statistics/1255642/apac-spending-power-by-gender/https://www.bankrate.com/loans/personal-loans/purchasing-power-of-women-statistics/https://www.grandviewresearch.com/industry-analysis/anime-markethttps://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/