>>72250244The branding of that project was all over the place.
Remember that it started off with just one label "DEV_IS" (
https://youtu.be/FJ4Fh6Mqa0s).
"Hololive Dev_Is" okay, sure. Bit weird, but exciting? I guess?
And then they debuted, and it became Hololive --> Dev_Is --> ReGloss.
That's like... two complicated names.
Pick any other holo and you'll have a simple designation, something that usually fits within their own self-introduction -
> konpeko x 3 [hololive sankisei] no usada pekora peko ~ doumo doumo ~> konnene ~ [hololive gokisei] no orange tantou, minna no kokoro no energy drink, momosuzu nene desu~> good evening my cute students, chocon~ [hololive nikisei] akuma no virtual hoken, yuzuki choco desu~It's super simple to remember. Hololive ("big box") and X-gen ("small box").
Even with omega's "gen name" retardation in EN, it's still somewhat manageable to remember thanks to the slow pace of EN debuts.
But Hololive, Devis, Regloss?
It's a fucking mouthful. And it shows.
> bun bun bun~ [Hololive dev_is] kara debut shita [regloss] no banchou, todoroki hajime detu~ konchikuwa~> doumo~ doremifasolashido [hololive dev_is] shozoku [regloss] no ongaku no tamago~ otonase kanade desu~Listen to any of the ReGloss girls' greetings and it becomes super obvious just how much they have to shorten their introduction to fit in all three of these fucking labels.
I had to go to a JP wiki to even figure out what some of the middle parts of these greetings were.
Obviously they can't throw "Hololive" away because that will lose them the Hololive audience, which is why there was the big hubbub and confusion about their branding in the first place.
And then of course, the outfits. Do you guys remember the bland-ass trailer outfits?
Raden didn't have her mask or her outit on until debut. People thought she was some twintail gyaru pre-debut.
People even thought Ao was a male and that this was a mixed-gen project. Not helped by her first tweet being "did you think I was a cute girl~? no, I'm Ao-kun". Which pretty much designated her as the fucking runt of the branch for the longest time.
And of course, the whole homo messaging fiasco.
Idk whose retarded idea that was, but tweeting at every single fucking talent INCLUDING HOMOS - and worst of all, the EN HOMOS - absolutely killed all the hype in the project.
It's not because it was the homos, it's because it showed an extremely HEAVY management involvement in an environment where that kinda shit was anathema.
Hololive has "restrictions" only thanks to their main streaming site being Youtube in order to avoid the retardation of copyright and demonetization. It's to HELP the talents not hinder them.
Talents are allowed to do their own branding in general, so this project had the smell of "management push" all over it. Probably wanted to control individual talents too, but the senior girls probably stopped their asses cold (which would explain a certain review whining about talents having "too much control").
In the end, thanks to that 180 into them being primarily "hololive", they managed to salvage it, although not as much as it would've been if it was a regular JP gen.
In a few years they'll be merged into JP proper as a "side-gen" similar to gamers, and people will never talk of the whole "Dev_IS" thing ever again.
