>>72797293It's clear that ReGLOSS was intended to be a more directly targeted branch for a more female audience than core Hololive, but I still consider it a failure of marketing on top of a failure of management rather than simply a management problem in general.
Which, to be frank, Hololive has always had an issue in marketing, they've simply been fortunate enough for that to not be an issue thanks to their fanbase being so proactively evangelical and the chuubas themselves driving a solid amount of viral growth.