We know Riku is trying to be memeable and relatable by following the Yagoo route, to basically no success at all. Most of the internet knows him as the yacht guy, who is out of touch with his own business and just cares about profit.
What if he stopped going the YAGOO route and just accepts this image? Instead of trying to be relatable, he could just be that Vince McMahon-esque heel and create comedy that way.
Think about it, the CEOs that are popular among their fanbases all went their own routes. None of them copied each other:
>YAGOO: Kind and fun old dad proud of his idols
>Gunrun: Gigachad who helps talents with problems
>Sakana: Sassy and no-BS dude that roasts his talents
There's still room for a heel-type character. He could leverage that to fame as long as he's willing to let his talents and fans take some potshots at him, like the other CEOs do.