>branch is completely failing, all of their "heavy hitters" are fucking losing subscribers, which never fucking happens to even stagnant content creators.
>viewership down
>superchats down
>concerts aren't selling, people dunk on how shitty they're run
>stocks are in the fucking gutter after wasting several hail mary's

>decides now is the time to not increase funding towards streams or have more meaningful merch, but to waste MILLIONS on a worthless basketball sponsorship that appeals to absolutely nobody.
Seriously, what the fuck were they thinking? Sisters don't watch basketball, and American basketball fans fucking despise anime girls. For fuck's sake, half of the members don't even speak English.
And the kicker? The only actual NBA fan in NijiEN is fucking absent from the entire goddamn collab.