>Hi, welcome to another episode of ColdFusion. Allegations of mismanagement and abuse is the story of a lot of vtuber corporations today, but the story of Nijisanji depicts a collapse of an entirely different magnitude. Currently, it's facing arguably the worst public relations crisis the industry has seen in its near decade long history. The termination of its English talent Selen Tatsuki has caused an avalanche of outrage towards the agency, leading to more than 250 thousand subscribers lost and cancellations of numerous streams and events. The stock price of the beleaguered agency's parent company AnyColor is in freefall. But it's not all about economic figures and data. It's a human tragedy with Selen almost having been driven to suicide. Litigation is currently on the table and Nijisanji has put out statements denouncing Selen, who has now returned to streaming as her original character Dokibird. It's a sad tale of frustration, a sense of betrayal and a pervasive exhaustion with an overwhelming amount of mismanagement within Nijisanji's ranks. Longtime fans have resorted to boycotting the company and starting campaigns for talents to graduate, not to punish them, but to rescue them from this increasingly dire ongoing situation. Meanwhile, they have also alleged that Nijisanji's founder, Riku Tazumi, of spending millions of dollars lavishly on yachts while distributing as little as 3% of the company's profits to its streamers. What makes this so shocking is that if you go back just a few years, you could not predict just how deep this crisis would reach. Back then, Nijisanji was doing much better than their main rival Hololive, boasting the largest subscriber counts and revenue in the vtubing world. But just a few years later, it all came crashing down. So what triggered this rapid decline and what are the consequences echoing today - and more importantly, is there a light at the end of this very dark tunnel? Buckle up as we embark on a deep dive into the story of Nijisanji and its struggle for survival.
