I have a theory that Enna is starting to run dry of funds. Let's see the numbers.
----------------------
According to Socialblade, Enna has gotten +816,868 views in the past month
>https://socialblade.com/youtube/channel/UCR6qhsLpn62WVxCBK1dkLowWhich should calculate to around $3250
>https://auxmode.com/suiteoffreetools/youtube-views-to-money-calculator/According to Hololyzer, she made ￥306,239 yen in superchats in the past month
>https://hololyzer.net/2j3j/channel/UCR6qhsLpn62WVxCBK1dkLow.htmlWhich calculates to about $1947
>https://www.google.com/search?q=yen+to+usd&oq=yen+to+usdShe DID take a week off though, so you can multiply this by 4/3 if you want.
Guessing her memberships is not easy.
According to Hololyzer, her streams in the past month had
-- 333 unique members in chat on average (571 peak)
-- 707 unique users in chat on average
Going stream-by-stream, about 1/2 her chatters are members. This drops to 1/3 during her chinese streams and streams with males, as the number of tourists probably increases.
Since I have her membership I can see her membership posts. She has made 6 membership posts in the past month
-- 686 upvotes is the highest for a membership post.
-- 369 upvotes is the average for a membership posts
Probably a better estimate can be drawn from her membership polls
-- 762 votes (4 weeks ago)
-- 821 votes (6 weeks ago)
-- 1.1k votes (6 weeks ago)
-- 1.4k votes (2 months ago)
As for gifted and purchased memberships, Hololyzer says
-- 57 membership purchases in the past month
-- 499 gifted memberships in the past month (36 average stream)
Based on the purchases and gifts, she certainly has at least 560 members minimum.
But an inference about her longstanding members can only be guessed.
Last year she opened up all the emote slots. Using this information, her longstanding memberships were estimated at 3700
>https://archive.palanq.win/vt/thread/50662165/#50664119If they declined by half, that suggests she has 1850 longstanding memberships today. Which, when gifteds are added, brings her to about 2400.
To overestimate a bit, let's guess she has about 2500 memberships.
Another issue is that her memberships are often given in shit currencies. To estimate the average currency-devaluation, an inference can be drawn from her superchats.
A quick glance at her past 5 streams shows us that 70% of her superchats are actually USD these days. Therefore the devaluation these days is no more than 10%.
So the amount she earns per month off memberships is probably
(5)*(2500)*(0.9) = $11,250
The channel revenue is taken as a lump sum, and the talent is given half. Since youtube takes out 30% first, the amount the talent gets is 35% of all revenue sources.
The best estimate for Enna's income right now is:
(0.35) x [ $3250 (vod income) + $1947 (superchats) + $11,250 (memberships)] = $5,756
Annualized, that is about $69,000.
Of course she gets birthday money, and sponsorships, and a couple thousand from merch. Voicepacks are the biggest deal, since the top girls probably get something like $5k for each voicepack run, and Enna does about 3 of those per year, so will probably get like $15k off that alone.
All in all, a good estimate of her income might be in the $85k - $95k range.
It's not quite certain, since this calculation heavily relied on an estimation of her memberships.
Last year for example she claimed that she was only making about $8-9k a month. Although certainly that was her raw channel payout without her extra incomes from voicepacks and merch and such.
-----
Now how well is she living off this?
Canada taxes the bracket from $55k - 110k at 20.5%. If Enna does earn about $90k, that sets her back to $72k.
Enna said herself that she lives in an expensive luxury apartment. Luxury apartments in Canada can go anywhere from $2k - $5k per month. Enna herself said that the price is exorbitant, which biases the estimate towards the upper ranges. Although she also likes to bitch a lot, so $3.5k is a good estimate.
If she pays $42k a year in rent, and $5k a year on food, $3k a year on uber, she is left with $22k. That has to stretch to cover all her international vacations and such.
These are loose estimates. But it does suggest that Enna is starting to run dry of funds.
She loves taking massive 3 month vacations, and spends tons of money on covers and songs. But with only $20-$30k of extra spending money every year, she'll have to make some tough choices. More covers? Or more vacations?
Look at her behavior. She's streaming more frequently, and longer hours too. She's changed her demeanor and tried to be more "cute".
I don't think she's in the red-zone yet, where she genuinely cannot afford her rent anymore, but she's starting to creep into that zone. If her audience drops another 20-30% that could happen.
