>>77294699They threw too much shit at it. They spammed April with merch sales, and the people who are willing to buy Niji merch only have so much money to spend on Niji merch.
Not to mention the obvious desperation in their event and merch spam. Everything that they did between (but not including) Rosemi's 3D debut and the Virtual Rhapsody show was a very obvious and very panicked response to the disastrous Q3 report; they even had an inventory clearance sale (the aptly-named "Life Support" sale) in which they tried to sell Selen merch.
And now they're trying to silence their critics ahead of the Q4 report.
>>77295137They should, but it's too late for that. The time to stop emphasizing the EN revenue numbers was before they started doing so, and they started publishing the EN numbers because of how wildly successful Luxiem was at their debut.
They showed the spike in revenue to the investors, but didn't realize that those same investors wanted that spike to continue forever. The fruits of victory tumbled into the mouths of Anycolor's C Suite too quickly.