>>78240893Too put it simply: Little to no draconian corporate control and being cool with content creators making money off their brand.
Someone mentioned Touhou model and look how well it works. All ZUN has to do is drop 6 badly drawn girls and 20 new music pieces every 2 years or so and his rabid fanbase will create an industry out of it. I'm not exaggerating, there is so much Touhou remix songs that even if you started listening to them at the age of 6 for 16 hours a day you still wouldn't have enough lifespan to cover all of it.
"But Anon!" You may ask "What if some outsider will try to take advantage of such laissez faire structure and start copyrighting elements belonging to the fanbase?"
Well Anon, there was one cheeky JP youtuber who thought he could get away with it. Everyone, ZUN included, jumped his ass so hard not even stench was left after him.