>>78934477>Amongst EU vtubing fans themselves they already have tastes that greatly differ, so which subset is the most important to cater to? More importantly, how do you even get an accurate read of which slice of the EU pie is the one to go for? Literally the same issue in every single market they've expanded to. Unlike Niji, Hololive has had great success in SEA and NA. Yes, they need data, but this isn't the first time they're expanding overseas, one would hope they have procedures for this.
>What does being an EU-centric vtuber entail, beyond streaming EU hours? Speaking English. That's it, that's the requirement. Yagoo himself has publicly stated that Hololive's mission is to spread the Japanese culture of vtubing to the rest of the world "as-is", so following Japanese norms but making minor adjustments to cater to specific regions. They don't need to do anything too special except recruit entertaining talents.
>Will a French vtuber appeal to the Italian/German/British/Dutch/Danish audience, never mind the rest of Europe? Absolutely, especially if they speak multiple languages, but for optimal results you'd recruit talents from multiple ethnicities, just like Cover has done. The cultures between European countries are different, yes, but they're closer to each other than NA ones, and there is plenty of overlap.
>How are you meant to acquire this information as a Japanese company, operating in an industry largely unknown by the EU as a whole? Firstly, who's fucking fault is it that they aren't well-known in Europe, if they are rarely advertised here? Secondly, Kiara is right there. She has made tons of connections in the weeb community, both before and after joining Holo, so she can point Cover in the right direction. Also, hiring local market experts wouldn't hurt.
>Who do you form a working relationship with to establish a HoloEU branch? If said office uses English as the common language, why the need to have it in EU instead of US? Idk anon, why not set up the US commercial branch in Hawaii, since they speak English too? For the convenience of the local (potential) fanbase, talents and staff.
>What about the countries that are in Europe but not the union, how do you account for those? They're... not much different? They speak English, sure they have different regulations and cultures but they're geographically close, if Holo produces content that appeals to the EU it will appeal to them too.
>Is Norway or Switzerland’s weeb populace worth catering to?Potentially, you'd need some data on spending habits and such, but a few paypigs from these areas, and Europe in general, can be worth thousands of SEA fans, not to mention the marketability of the bragging rights from conquering all 3 major continents.
I'm not saying these issues are simple, but they are resolvable, and Cover *should* have the resources to properly expand into the market successfully. This is what people mean by it's practically impossible for Cover to fail in the EU market, they expect that Cover can competently take all the appropriate steps to make this venture a success. So far, however, I'm personally slightly disappointed. We'll have to see how this first year goes.
