There were way too many solutions to fix their reputation before it got out of hand

They could make an apology to Selen directly for doing her wrong. They could make the termination notice that didn't involve "Affiliated Livers". And they absolutely could stop Elira from posting that black stream

And even if they did none of that, they could still have a small chance to turn this ship around by apologizing to Selen or Doki directly or simply taking down the fucking stream

But Anycolor and Riku did none of that and their only solution that came to mind is chickening out and merging, an absolute heartless decision that is solely for financial purpose. The guy won't be comically evil, he will be genuinely evil that I don't think EN sisters can even tolerate