>>79585682Do you really think the fans are spending 50 bucks on some stupid stock keychain bouth from
Wish.com in batches of 10 000 and has a printed pic of their oshi in, or 20 dollars on some printed 10 inches image, because is something amazing worth owning? No, they do it to support their oshi. And they were buying merch like crazy until the 2% thing got leaked, because they believed that at least half go to their oshi. Is not like Niji is producing some amazing merch that peoples just can't live without. Even Hololive, who does some good and personalized merch, sells a lot of it just because fans want to support their oshi. Hololive fans are literally spending 100 dollars on T-shirts and hoodies that they will never be able to even wear due to coming in only one size, to support their oshi my friend. Cover gives their talents 50% because they know that, and because they know they won't sell any merch without the talents.
>The only thing the vtuber really does is branding and shilling and even half of that is the corpo to begin with. Thats the most retarded thing you could say. That shilling is everything. Their image is everything, is what sells that merch. Fans are buying a Vox plushie because is a Vox plushie, not because is Anycolor Merch.