>>80033703This is false.
Sports as in, general outdoor sports which includes motorsports are on a worrying downward trajectory since 2015. The usual demographics have moved on with their lives and stopped participating in viewing sports, with only baseball still retaining aging audience that are on their way out.
F1 rectified this with DTS series on Netflix, and attracted women viewers with their cooked up artificial drama and bromance shit.
Chess did that Twitch Rivals championship to get people back into the sports.
Football tried with esports which saw ok success, but with the recent FC24 and FIFA licensing bullshit, we can guess where football will go from here.
Nascar is pumping out a lot of shorts videos on FB and TikTok to get more young people tune into the races.
It just seems Baseball have an affinity for wackiness in America, that they tried to tie in various popular media franchise as a themed game. Star Wars, Hello Kitty, etc. Hololive seems to be a home run as we can see today. Corporate america is simply that powerful, they'll force whatever media or culture and adapt it as part of their "tradition" to sell you more stuff.
It's grim to imagine the tiny possibility that one day, vtubers will be traded between teams just like the players to serve as their front facing spokeperson for the season and it will be your new norm.
