>>80203916The simple answer is that NijiEN never does anything worth talking about. During a period of time when they should be going super hard into the EN market and trying to make everyone forget their failures they're instead shrinking into the background. They're in a failure spiral. They try something, fail, and that failure reminds everyone of why they suck which makes it even harder for the next thing to succeed and makes every new attempt harder and harder to justify.
Just a little free advice to any rogue NijiEN employees out there who may be reading this, what you need is an unambiguous win. Set expectations low and obliterate them. Sure maybe you get mocked for setting your sights low, but no one would be able to say that you failed. The Dodgers game was a massive PR boost for Hololive in part because a lot of the talk surrounding it was people lined up around the stadium for 5 hours and missing the entire game just for the opportunity to buy merch. Now the reality of this is that they set up 1 merch tent and sold to obvious scalpers, but it's a huge win because the appearance is that they dramatically overperformed expectations. Same deal with the HoloEN concert. They booked a relatively small venue and tickets sold out in like 30 minutes creating the perception of being massively in demand (they actually are massively in demand, but creating that perception is arguably even more important than they perception being reality). Compare that PR to cancelling a concert because you can't sell out 10% of the venue you booked.
The trick to this strategy is that it requires Niji to take a sober account of their status in the west, be humble, and forego short term moneymaking opportunities to create the perception of success. These are things that Niji has time and time again been proven to have a pathological aversion to.
