>>81790828You need to spend money to make money. Those investments pushed her off to the top of Japanese vtubing. She may lose money of the MV, but a good MV makes the song viral, and she owns the songs, even if she leaves Hololive, she would own the songs, unless she chooses to sell the rights to Cover. That means that she makes passive revenue from royalties each time the song is used outside of the channel.
So it goes like this - she can spend 50 000 dollars, and make 70 000 dollars in a year as a result of that investment. That's 20 000 dollars she wouldn't have had otherwise. The more she invests and creates, the more mainstream she goes, and the more doors and opportunities are created for her. She managed to have 3 viral hits in one year, something no other vtuber out there managed, even Suisei can learn a thing or two from her.
So there are a lot of benefits in her doing this. It pushes her stock up, makes her more marketable, and makes even more money.
