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I'm guessing you're using google trends as data, which like the other threads, you're probably reading it wrong. Look at the interest before EN and after and it's night and day. Of course interest fluctuated like normal from then to now but it's still higher than most of what came before EN1. Even when compared to Nijisanji, based on August 15-21, 2021. Hololive is 91 vs. Nijisanji's 9 and that's only using the US. This isn't like fidget spinners where it topped off in 2017 and cratered where nobody really talks about it now.
I also forget how big fidget spinners were back then and compared data. You wouldn't believe this but at August 15-21, 2021: Hololive 82, Fidget Spinner 23, Nijisanji 10 for worldwide. Hololive 67, Fidget Spinner 28 , Nijisanji 5 in united states. Yes, there is more interest in a dead trend like fidget spinners than there is in Nijisanji.
