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What led to Mori's sharp decline in popularity?

No.82987644 View ViewReplyOriginalReport
She went from second most popular Holo to consistently pulling the lowest CCVs in all HoloEN.
What I don't get is, it happened in the middle of her career, and she didn't change anything about her content.
It's like somebody decided to pull a plug 2 years in and she went from a 15k to 2k streamer overnight.
What happened? Why? How?