>>83169422Are you familiar with the concept of turning customers into cultists?
People usually point to Apple as the modern pioneer of that, but we also have more efficient appliers to that.
Consider this: You have people identifying with a brand, to the point it becomes their personality, the thing which they believe makes them unique, or more individual.
While such a person would already be a rather zealous about their self-proclaimed identity, you also have to compound parasocialism into it, an aspect which brands usually weren't able to offer.
The most notorious victims of this are probably Nijisisters, defending any and all actions of their chosen god to the death, but there a plenty of other vtuber fanbases which have become trapped in this web of corporate cultism and parasocialism.
Streaming and vtubing culture are still relatively new in the grand scheme of culture, so we don't have any major studies delving deeper into that topic.
