>>83588114Don't think the show itself is affiliated with Nijisanji. It's more that Nijisanji is popular with normies, so naturally you have a lot of Nijisanji shilling there.
Hololive imo is more connected to the whole Moe-Otaku fanbase, so it's harder to find a celebrity, etc. who truly watches them. In the west the same reason is why hololive is at such an advantage, because Moe is very distinct and thus memorable, while Nijisanji's style of streamers with Avatars is not as strong, when you can get the same thing from western streamers.