>>85112860The low ratio is due to the revenue model for livestreaming being different for the branches. Therefore, I am not trying to compare the the branches quarter-by-quarter, but rather as a whole. NijiJP has been consistent, while NijiEN has either been losing its audience or "adopting the NijiJP revenue model".
>DetailSince livestreaming revenue is mostly memberships, SCs, and ad revenue, it'll have to be explained through these. Using ratios was more me doing a favor to the EN branch. JP has a combination of a lot of members not streaming (no ad rev), not have memberships open (no stable monthly revenue), and not having SCs open (At a CPM of $5 per 1,000 ad views, one $100 superchat is worth 25k+ ad views). Ad rev split is 55/45 vs the usual 70/30 for the channel owner.
>Memberships/SCsWhile EN had them open ASAP, this is/was not true for a lot of JPs. This is a decent chunk of money that JPs aren't bringing in.
>Ad RevenueAd pricing will play a role here as well. The EN audience is just valued more due to their discretionary spending.
>TakeawayGiven the difference here, comparing the numbers directly isn't great because there are caveats. However, we can compare "trends".
>Why mention the "between 7 and 8" >>85111779Because I'm trying to play the type of games management would play to not merge the branches. There's a lot of excuses out there and a lot of ways to bend the numbers to either justify or decline to merge EN into JP.
