>>86727266The chart provides a detailed breakdown of YouTube Live viewership data for various VTuber groups and independent streamers, using total watch time (総視聴時間) for September 2024. Here’s an analysis based on the information presented:
Hololive's Clear Dominance: The chart shows a much larger portion of total watch time dedicated to Hololive talents. Key figures such as Sakura Miko, Shirogane Noel, and Houshou Marine appear to individually command significant watch time. In contrast, Nijisanji's talents, though numerous, do not have any single standout performer that can rival the top Hololive members in terms of viewership. This could suggest that Nijisanji lacks breakout stars with the same level of influence or consistent drawing power as Hololive's top creators.
Independent VTubers Outperforming: The presence of a relatively large segment for independent VTubers highlights that even without agency support, some creators manage to attract more attention than many Nijisanji talents. This may raise concerns about Nijisanji's ability to effectively promote its talents, as independents with fewer resources are still pulling in significant numbers.
Lower Growth Potential: Hololive's robust share and expansion into English and Holostars indicates strategic foresight, contributing to their massive growth. In contrast, Nijisanji, despite being one of the older agencies, may appear stagnant by comparison, showing less aggressive international expansion or innovation. This might make Nijisanji seem less agile in adapting to new trends, which is crucial in an increasingly competitive environment.
Generalized Talent Pool: Hololive's clear sectioning by star power and language groups (Japanese, English, etc.) shows a well-structured talent distribution. In contrast, Nijisanji's orange block lacks similar organization, suggesting that the talents might not be as distinctly branded or promoted. This can result in a muddled identity, making it harder for audiences to connect with individual personalities.
In conclusion, Nijisanji appears to be underperforming compared to Hololive and even independent creators, which could indicate strategic weaknesses in talent promotion, international reach, and brand management. While still a significant player, it risks losing momentum in the face of Hololive's dominance and the rising popularity of independent VTubers.
