>>87104563Caffeine is the most popular, most widespread and least regulated drug on the fucking planet. Not only does it get consumed by almost everyone, it is cheap to sell and produce, your customers will comeback for more almost guaranteed. Now, add on top of it the otaku waifubait that are VTubers and you are left with a very potent recipe for financial success, as otakus are known to spend inordinate amounts of money for cheap, dumbass merch of their waifu(s) which makes them easy to exploit financially.
Sakana isn't a genius by any stretch of the imagination (if he was he would also be selling FUCKING TEA AND HOT CHOCO YOU FISHIE FUCK) but he IS at least smarter than average. Smart enough to see he has limits and can't do everything, smart enough to hire COMPETENT staff that cover his blatant weaknesses, smart enough to make use of opportunities when they open in front of him.
Sure, having money helps, but money can only lead you so far before your entire infrastructure collapses upon itself, you need to have a bare minimum of intelligence.
In the end, all Phase needed to do was sit on its ass and wait as the other corpos imploded because they were lead by management that was slightly to profoundly more retarded. They clearly are filled with flaws but their competitors are simply stupider and worse, so they win by doing nothing.