>>91588176It's easy to understand that their goal was not to win, but to advertise their company. We all know that the winners of these awards are mostly Hololive, some Vshojo or famous indies that bring a lot of people. Filian doesn't give them a cent to them because "they are awards and your reward is the recognition of the public" but she takes advantage of profiting from their images to advertise herself and attract sponsors, and these sponsors get their brands to be next to famous people who would cost 100 times more to sponsor all at the same time. You could say that big companies also get a benefit since it's free advertising, but do they really need it? They would earn more if those brands paid them to promote their products, except some like fansly who will never be able to work with for example hololive directly, or in this case, phase connect, because hololive would never directly promote another vtuber company, but with these awards they have a way to do it
