>>94452030As the other dude said, it's all to handle the background stuff.
She's talked about this recently-ish (maybe December last year), that she wants to really put more into music in 2025 but needed a lot of help with the business side of that.
I don't know for sure if she ever talked about it, but the last company she used for a physical CD release sucked major ass and caused huge delays. She then had a ton of people get scammed on her second to last merch drop, thankfully Vite Ramen came in and picked up a ton of the pieces to help her (plus a bunch of other indies.) So I could definitely see her getting some kind of firm to help with all of that shit.
