>>94922303Phase wasn't looking for a niche they had a standout talent with pippa and pippa alone attracted pol and kiwifags with multiple other members trying to imitate her. Vshojo is a bunch of already popular people for the most part and it's debatable how much the company or Vshojo branding actually does for them or what they stand for beyond muh freedum which means nothing since most small EN corpos claim the same.
Kawaii had a standout talent with Nene and her excellent GFE ASMR, this works well for small corpos as we've seen with v4mirai but also idol before it collapsed but they've just couldn't find the right girls to capitalize on this I guess a matter of either bad luck or shit recruitment team.
