>>96729014>gatekeepingLike data from individuals is worthless to advertisers. Instead, aggregate likes get sold as bundles for different demographics to advertisers.
>People in these age groups like this and that>People that like A also like BTwitter has done this and continues to do this. Every website does this.
The "problem" is that individual likes being public made some people more reluctant to like random things. Less likes means less data and ultimately less revenue. By removing the public side of likes, Twitter made it easier for users to offer up more data points to be harvested.
