>>97111691/ She had a lot less viewers to begin with compared to other Holos who reach 1 million subs
2/ Viewers dilution due to new talents joining the company. Why would you watch Matsuri when Kanata/Lamy/Botan/Watame are more interesting?
3/ Apex is a competitive game. If you want people to watch you, you have to be good. Aqua could stream Apex and reach 30k viewers because she's just that good. So again, why would you watch Matsuri when hundreds of other vtubers are better than her?
4/ Too many drama. Those who watched both Matsuri and Haachama but slightly prefer Haachama probably left her after the drama. Idolfag left after the hand drama. Lying about a stalker/intruder/whatever less than a month after Lulu graduated from being harassed by actual stalkers probably pissed of a lot of people too.
5/ A lot less collabs. Probably because she had too many drama, people must be inviting her less. She used to be on Tamaki's channel like once a month. She had a very "indie" vibe, we used to see her everywhere. She and Fubuki were the "faces" of Hololive for some time.
I wouldn't be surprised if she had like 300k dead subs if Youtube clean up her channel.