>>9725924>some ass-thumber in marketing remembered a 101 class where they talked about how monochromatic logos are cheaper to print.It's not just about being cheaper. Even if the logo normally involve colors, it can be valuable to have a design where a two-toned representation is still just as distinguishable. Why? You will end up needing either way, so best to prepare in advance.
t. was involved in logo design for a company.
We selected some multi-colored motherfucker that looks like blurred dogshit at every meeting or conference where someone cheaped out on black and white printings.
