>>99802389In general these people know they don't have what it takes to stand out on their own merit, or they're just too lazy to put in the time and effort, so they resort to plagiarism. In this case, she's not just copying the designs but also the speaking habits and catchphrases for both Shy and FWMC.
She took it a step further with deliberately calling attention to it for farming engagement from the controversy because bad attention is still attention. You'd think she'd pivot her strategy a bit after the second time, but I guess whatever scraps she's getting from the drama is worth it?