>>5580601Yes, because most people are drinking poor quality spirits that are too harsh to drink neat. It also lets unscrupulous bartenders cheat on the portions.
>>5580668Dilution is actually less of a problem than excessive chilling. The best way (actually recommended by the distillers) is to drink it neat, but add a splash of water (tepid or cool, not ice cold). This actually brings out the aroma and takes just enough bite off of it that you can better appreciate the flavors.
>>5581057This screams "folk etymology."
