>>7153164 "I don't have a problem with coming up with ideas," he says, "but I have a problem with coming up with good ones, and there were a few mis-starts." His salvation, so to speak, was when he was in bed listening to Radio 4 last year on the 10th anniversary of 9/11. He recalls various commentators talking about their experiences a week or so after the attack, among them a woman on a New York subway train who witnessed the mindless cruelty of passengers to a Sikh. She said the only way the great city would recover from the attack was to be "a place beyond belief". He laughs: "I jumped out of bed and ran down the hall saying, 'That's it, that's it.'"