>>552877First, it's not a QR code. QR codes have three white-black-white-black squares in three corners and at least one small black-white-black square in the last corner and maybe in between, depending on the size. Whatever this 2D code is, it's not QR, so you'll find no luck trying to scan it using QR scanning applications. It might just be a non-standardized 2D code Adidas uses internally that has no use anywhere else.
Second, it's very likely just be saying what the written text next to it says: 9B4QDS1H00010. Print a scannable code and its contents next to it, so if a scan fails you can input it manually to the computer.