>>1495635Anime shows are about supporting merchandise and license sales now. If they have a good story, then okay, they are trying to survive more than one season. But license sales typically only last about one season's worth of time and then the promotion campaign is over with. There's no need for the licensor to pay large fees to cover production costs and keep the show going another season. If the show can find another major license partner to underwrite the costs, then that's good. But many shows do not, and even though there are enough viewers, without sponsors that show just won't be made when other shows do have sponsors.
