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In 1884, after four years in the workhouse, Merrick contacted a showman named Sam Torr and proposed that Torr should exhibit him. Torr agreed and arranged for a group of men to manage Merrick, whom they named the Elephant Man. After touring the East Midlands, Merrick travelled to London to be exhibited in a penny gaff shop on Whitechapel Road which was rented by showman Tom Norman.