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Help with essay — "Rickroll" effect?

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I'm writing an essay, and I wanted to cite a phenomenon I remember reading about in passing a while ago. Something along the lines of how rickrolling led to people being less likely to click unfamiliar links and thus indirectly improved their cyber-resilience. I think it was called the "rickroll effect" or the "rick astley effect" or something similar?
In any case, I can't find any trace of it on google. I think I'm mixing up rickrolling with some other online trend? Unless I imagined it wholesale, but surely that can't be the case. I mean, I swear I read a wikipedia article on it.
Does anyone have any idea what I'm talking about?