Hello

I am in need of assistance with a marketing ad i have to do in a simulation where the class is divided into groups and each group runs their own pizza. Customer targets are Young Adults, Elderly, Families,Hotshots and Empty Nesters. Right now we need to create an ad that can attract customers from outside of Pizza City. And the best ad wins a lot of money. I want to incorporate ''Chill Guy'' meme in my ad but not sure how yet. Our pizza caters all of the segments so it doesn't matter which one you choose!

I will attach the instructions and some examples.