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Mushroom Coffee Branding

No.1557082 View ViewReplyOriginalReport
I need help deciding between two names.

Field Notes
>works because it's ingredients 'from the field' and notes can be a play on flavor notes
>scientific and naturalistic vibes
>but legal/trademark issues with existing brand
>and also difficult getting a good domain, had to settle for fieldnotesextracts.com since fieldnotescoffee.com was taken, difficulty getting social media handles

Mycelia
>works because it's mushroom
>scientific and naturalist vibes
>might lock the company into mushroom products only but I think that's fine
>purchased myceliacoffee.com, mycelialabs.com and grabbed social media handles @myceliacoffee, @mycelialabs
>would work well for venturing into supplements, extracts etc

One thing I try to keep in mind is that customers don't buy it because it's mushrooms, they buy it for the benefits. And both of these names kind of miss that mark compared to something like 'Ascend' (which is horribly generic but gets the point across). But If the name can differentiate the product at a glance I feel it's helpful.