>>270141It is. The enjoyment comes not from any genuine love for the thing but from a sarcastic appreciation of it's failings that make thing enjoyable, or post-irony going further being the acknowledgement of all these failings and disingenuous appreciation but a further sincere love for the thing at the end of all consideration.
In simple terms, so-bad-it's-good and so-bad-good-it's-good, some non anime examples to wrap your head around the concept being CyberBully (the abc family movie) and Hobo With a Shotgun, respectively