You have to create a dashboard on Google Analytics based on any business that you want to choose. You also have to write a short summary about the business, like what does the business provide consumers, if the business have a website, where the business is located, etc. And lastly once you create the customized dashboard with key performance and indicators tailored to the business and send over the screenshot, please write a paragraph or two about why you chose the key performance indictors and analytics for this business’s dashboard and why these metrics are important to the business.