I was talking to an Uber driver, and he was saying how Uber dominates the market - when it's new and at the start, they give great prices to users. Then they'll look to the driver's to make it easier / cheaper for them to boost the amount of drivers. Then once both parties are too used to the app to change, they raise prices for each. It doesn't take a genius to see this is what chainlink are doing with crypto - get everyone hooked on their services like price feeds, then raise prices. It's what many the corporate giants have done. Only downside is it's a long game, slow and steady at best