>>4238696To my understanding these were released back in 2012 to commemorate the conclusion of the anime's second season. Before that, there were several silver models in a brushed finish (Mugi's features her bunny outfit on the reverse side) and I know of at least one with a full color image promoting the movie.
As far as I'm certain, these are the only gold ones that were ever released. This is an officially licensed Zippo lighter made in Bradford, PA.
Here's the art that's etched into the case.