>>1949233105 was never top of the line. It was literally meant to be "something nice" for joe six pack. What's happening with 105 is what happened with rolex in the 1980s. Competition is arriving and shamomo knows its days are numbered, so it is now repositioning joe sixpack shit as something fancy, by applying aspirational pricing. The plan is to preemptively take a position above the joe sixpack price point while still paying a sort of winking lip service to "practical regular guy enthusiasts" but essentially differentiate themselves on price. Not now, when they can still differentiate on features. They're doing this for 3-5 years from now, when doing that will be much harder.
