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It has to be a company that is still relevant and has a world tour team riding it. So:
>BMC
>Willier
>Specialized
>De Rosa
>Cannondale
>Lapierre
>Pinarello
>Cube
>Factor
>Ridley
>Canyon
>Merida
>Bianchi
>Scott
>Cervelo
>BMC
>Trek
>Colnago
Narrow it down to brands with real panache. It's between:
>Willier
>De Rosa
>Pinarello
>Bianchi
>Colnago
Williers font is cringe, Pinarellos are for british nonces, classic Colnagos over the top garish nonsense is cool but not exactly classy. De Rosa is cool as fuck, super iconic, but isn't -that relevenat- if you say De Rosa you almost might pick some more meme tier company.
Bianchi is the oldest there, and have been relevent for ever. Pantani. They are truely iconic because of celeste. It's probably Bianchi. Bianchi is sort of nu-bianchi though, Bianchi have put their name on a lot of meh tier chinky bikes over the years, jumbo don't ride them anymore and it's fucking australians.
But still, Bianchi.
