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Apple To Pause Ads On X After Elon Musk Endorses Antisemitic Post: Reports

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The tech company's decision, reported by several news outlets, comes after the billionaire owner backed an antisemitic post on the platform formerly called Twitter.

Apple announced Friday that it will temporarily pull its advertising from X (formerly known as Twitter) after the platform’s owner, Elon Musk, showed support for an antisemitic X post, Axios and The New York Times reported.

On Wednesday, Musk wrote “You have said the actual truth” in response to another X user’s antisemitic comments, which suggested that Jewish communities support “dialectical hatred against whites.”

A group of Jewish leaders, rabbis and organizations promptly called out Musk’s amplification of the post, claiming that he was spreading “the kind of antisemitism that leads to massacres.”

In a statement, those leaders called on major companies, including Apple, Amazon and Disney, to pull their advertisements from the platform. Apple’s decision to pull its ads followed a similar move by IBM on Thursday.

In the wake of Musk’s comments this week, X leaders are scrambling to address the fallout as more advertisers — such as Lions Gate Entertainment, Disney and the European Commission — reportedly announced that they, too, were pulling back from the platform.

Apple CEO Tim Cook told CNBC in September that, as a company, they constantly ask themselves if they should pull advertisements off of X because of the promotion of antisemitism on the platform.

Apple did not immediately respond to HuffPost’s request for comment.

On Friday, the White House decried Musk’s “abhorrent promotion of antisemitic and racist hate.”